Facebook and Other Social Media Reach More People
The #1 Way to reach prospective interested persons and connect with current members is via Social Media like Facebook, Snap Chat, Instagram, Reddit, WhatsApp?, Forums, Pinterest, Nextdoor, X/Twitter, and Youtube.
- Get a Facebook Page and/or Group. Make sure to have multiple admins.
- Publicize your events on Facebook (either unpaid or paid).
- Post and post OFTEN. Post on other rose-related sites, build reciprocal online relationships.
Build Your Website, Update Your Website, and They Will Come
If you have a website (great!), keep it updated. Websites should have:
- Meeting dates, times and locations
- Event dates, times and location/directions, who/how to contact for more information
- Updated rose information
- Special event pages.
- Websites should have clear options to easily join the Society right from the website.
Getting the Word Out – Community Involvement
Making your meetings interesting, hands-on and informative is key. If your society’s meeting is something you are excited about attending, then you will invite others to come with you. Create the atmosphere and culture of value and fun. Encourage member’s attending to bring others. Be SURE to mention every time, you post, chat, dialog or list an event or meeting, that you do not have to be a member to attend, that general public rose enthusiasts are welcome. Other local advertising opportunities:
- Member’s church or synagogue’s newsletters/websites
- Library bulletin boards
- Botanical garden websites, listings and brochure racks
- PSA (public service announcements)
- Flyers at local mom and pop garden centers (ask before posting)
Sample Local Rose Society Brochures, Flyers, Calling Cards
To help you with ideas to design your own society brochures, membership brochures and marketing pieces, here are some sample Local Rose Society brochures, flyers, and other printed and/or posted material.
Example Informational Tri-fold brochure. The Greater Atlanta Rose Society uses this at events, most notably, their well-attended annual Rose Show. Note the geographical rose care information, list of roses for the area, and other information. There is a lot of text in this tri-fold. Posted with permission from Christopher Huffer and the Greater Atlanta Rose Society. Click below to download the full tri-fold brochure .pdf:
Samples from Cindy Dale at South Metro Rose Society in Georgia. Posted with permission. At right, Rose Show flyer, created in MS Word. Excellent, simple, clear information and contact phone.
South Metro Tri-Fold Brochure (PDF) Text-based, South Metro Rose Society tri-fold brochure with lots of information. Note the meeting and membership information (including benefits of joining). List of best roses and basics for growing roses in the area. Created in MS Publisher.
2024 Rose Garden Tour advertising flyer with QR code (at left), calling cards, society tri-fold brochures and a Rose Garden Tour Book produced by Kim Wendt of the Greater Palm Beach Rose Society.
GPBRS General Info Trifold created on Canva
GPBRS General Calling Card-Business Card sized, front & back created on Canva
GPBRS 2024 Garden Tour Book – 5.5″x 8.5″ (half-sized) folded booklet created in MS Word
